For us SEO is engineering, not a plugin setting. It starts with how the site is built, continues with how fast it works and ends with data that shows what to do next.
flowchart LR
SEO["SEO"] --> T["Technical SEO<br/>structure and signals"]
SEO --> A["AIO<br/>AI search and answers"]
SEO --> P["Performance<br/>speed"]
SEO --> TR["Tracking<br/>what visitors do"]
SEO --> AN["Analytics<br/>data to decisions"]
Technical SEO
Structured data, sitemaps, canonicals, redirects and meta at scale: the layer that decides how search engines read the site.
AIO
How content gets found, understood and cited by AI search and assistants: structure, llms.txt and schema.
Performance
Core Web Vitals, profiling, caching and database: speed as a ranking and business factor.
Tracking
Events, tags, conversions and consent: knowing what visitors do without slowing the site.
Analytics
Search Console, rank tracking and trends: turning data into a content plan.
Where this shows up in the 4WP ecosystem
- 4WP SEO Helper: SEO inventory, Search Console sync, rank checks, trends, schema, llms.txt and abilities for AI agents.
- 4WP Advanced Code: JSON-LD for code snippets.